The consequences of a hacked site have wide-ranging financial repercussions that extend beyond the cost of cleaning the site. Drop-offs can be anticipated for new sales from prospects spooked by “not secure” url warning labels. The same downward turn can be expected for customer retention once the news of a hack shakes consumer confidence in a company’s security. There are also the legal implications of stolen data and the costs to regain compliance certifications – all which can put a hacked business deep into the red.
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