Affiliate Marketing Explained

Financial independence is the key to a good life, and can you imagine making and generating cash even while you are sleeping? That is the concept of affiliate marketing.

Affiliate marketing is the additional income, and you can make this income anytime and anywhere.

According to a survey done in 2022, affiliate marketing in the US rose from 5.4 billion to 8.2 billion between 2017 and 2022.

In this article, let’s look more into the details of what affiliate marketing is and how it works.

What is Affiliate Marketing?

A process where the publishers earn commission by promoting the products of another retailer or companies through an affiliate link.

The affiliates are rewarded with commissions when sales are made. In some other cases, affiliates make money by promoting free trials, leads, getting downloads, etc.

Typically, an affiliate network is a website that links creators with different brand affiliate programs for promotions.

The good thing about these affiliate programs is that they are free. When you know how to use these programs well, what is considered a side hustle or additional income can turn into an active business.

Amazon also popularises the affiliate marketing scheme by using influencers to link product reviews in their content so that more viewers will search, download, and buy the products. So, yes affiliate marketing is technically a pay-for-performance marketing strategy too.

In the case of an established or a new e-commerce merchant wanting to expand his crowd or attract buyers, an affiliate can be hired to do so. When you hire an affiliate with multiple websites, the promotion of your products will have a wider network, which will, in return, bring a good number of customers.

So, when the sale is made for the products promoted by the affiliate to his network, the merchant of the e-commerce will compensate the affiliate for the same.

The scheme for affiliate marketing is a win-win situation for the merchant and the affiliate.

Different Types of Affiliate Marketing:

There are three different types of affiliate marketing. Let us break down one by one.

  1. Unattached affiliate marketing: The first type of affiliate marketing we will look into is unattached. Here, the affiliate has no connection whatsoever with the products being promoted. Since the nature of unattached affiliate marketing is the most uninvolved, it becomes a little burden for the affiliate to give honest and personal reviews about the products. Typically, this affiliate marketing type is for those who are not interested in building or investing in customer or product relationships.
  2. Related affiliate marketing: So, in related affiliate marketing, there is not necessarily a very close connection or relationship between the product and the affiliate. However, there is some sort of connection between the product and the affiliate’s background of interest. For example, if the affiliate is a baker and a food blogger, then whether or not the affiliate is a vegetarian, the vegetarian sauces can be promoted. So, simply, there is some sort of connection between the product and the niche of the affiliate. 
  3. Involved affiliate marketing: In involved affiliate marketing, as the name rightly suggests, there is a close connection between the affiliate and the product. Here, the affiliate has personally used the products being promoted and can very well give honest and authentic reviews and leads. Trust is easily built in this type of affiliate marketing between the company and the buyers because of the involved nature of the affiliate.

Most web properties that monetize via affiliate marketing, whether they be websites, social media accounts, podcasts, etc. tend to straddle the lines of these different types of affiliate marketing. For example, a product recommendation website like that details the best dupe products across a variety of categories, utilizes both involved and related affiliate marketing. The more you know to look for it, the more you will see affiliate marketing being employed all over the internet. This becomes obvious to the trained eye for everything from social media influencers to very large online publications like Forbes and Cosmopolitan.

How are affiliate marketers paid?

The commissions earned by the affiliate for promoting and connecting the products with the customers may range from 1% to 20% of the sales generated. 

Income earned by affiliates may vary from some earning a few hundred to some earning in six solid figures. The income varies due to so many factors involved. The size of the affiliate network, the company, its popularity, the kind of products being promoted, and so on.

However, despite the hassle and time it takes to make a profit out of affiliate marketing, we can say that it is also beginner-friendly because one can start an affiliate marketing easily because there are platforms that require little or no money at all. In short, you need to have a wider network of viewers if you want to excel as an affiliate.

We can also look into different ways affiliates are paid.

The first is, pay-per-sale, and it is the standard structure of the affiliate marketing scheme. Here, the company or the e-commerce merchant will pay the affiliate after every sale of the products promoted by the affiliate using its marketing strategies.

Secondly, there is another method called pay-per-lead. Here, the merchant compensates the affiliate for leading the customers to its websites, fulfilling required sign-ups for subscriptions, or leading them to download files, etc.

Thirdly, there is also a pay-per-click strategy where the merchant compensates the affiliate mainly for website traffic. It is based on Search Engine Optimization.

Lastly, the pay-per-installation method is where an affiliate will be paid for every installation of an app by the user from the merchant’s website. Installation can be an app or a software.

Why become an affiliate?

In this section of the article, we will look into some reasons why being an affiliate is a good call.

  1. It is free of customer support service. Therefore, there is no hassle to be the responsibility of the buyers as an affiliate. All you need to do as an affiliate is to connect the product to the buyers.
  2. You can easily work from anywhere and at any time without an issue. The ease of working from home is truly the backbone of why being an affiliate can be fun.
  3. To become an affiliate, one need not worry about the cost-effectiveness. This line of work is pretty straightforward and without much hassle.
  4. The job of an affiliate is flexible and convenient. The job is all about how much you put effort into performance, as it is primarily performance-based income.

That’s all about affiliate marketing and a guide to everything you need to know about the same.

Our Favorite Online Programming Bootcamps

Our Criteria Of A Good Coding Bootcamp:

Reputation and Reviews: Positive reviews and testimonials from alumni provide in-depth information into the effectiveness of a bootcamp.

Curriculum and Technologies: A well-designed curriculum should cover relevant programming languages, frameworks, and tools is essential.

Instructors and Mentors: Experienced and knowledgeable instructors contribute significantly to the quality of a bootcamp.

Career Services: A good bootcamp should offer comprehensive career services. Programs that have partnerships with companies facilitate networking and job opportunities.

Flexibility and Post-Grad Support: The flexibility of the bootcamp in terms of scheduling and learning formats while offering continued support after completing the bootcamp is more beneficial.

The Best Online Programming Bootcamps



Data Science, Data Analytics, Software Engineering, UX/UI Design

Delivery Format: Fully Online

Time Commitment:

Full-time: 4 months

Part-time: 6 months


Part-time: $9,500

Full-time: $16,000


Evening and weekend class options are available

The part-time option allows 20 to 30 hours per week of independent study

Hiring Partners:

Google, IBM, WebFlow, Amazon, Walmart Labs, X

Thinkful offers extensive career coaching and one-on-one mentorship. Thinkful also offers a money-back guarantee and allow students to start for free. According to CIRR data, 73% of 2018 online data science bootcamp graduates were employed within 180 days. Thinkful’s program offers flexible payment plans and a tuition refund program for graduates who are unable to secure relevant positions.

Coding Dojo


Data Science, Cybersecurity, Software Development

Time Commitment:

Full-time: 16 weeks

Part-time: 32 weeks

Career Services: Comprehensive


Evening and Weekend class options


Part-time: $9,745

Full-time: $16,495

Hiring Partners:

Microsoft, IBM, Amazon, UCLA, Children’s Hospital LA, WTIA, Merit America, Tombolo Institute, Chicago Cook Workforce Partnership,

Financial Assistance:

Multiple $1,000 scholarships available for underrepresented groups, military members, and career changers

GI BillĀ® accepted for service members and veterans.

Coding Dojo is an online coding bootcamp that covers front- and back-end languages like Python, MERN, Java, and .NET/C#. Coding Dojo emphasizes flexibility, allowing part-time students to complete one, two, or three stacks in a self-paced format over 16 to 32 weeks. The bootcamp boasts success rates, with 83.8% of graduates finding relevant jobs within six months and 91.1% within a year. Graduates reportedly earn an average starting salary exceeding $69,000.

Fullstack Academy

Delivery Format:


Hiring Partners:

Google, Spotify, Amazon, Andium, Simon, Wayfair, BlackRock, Datadog, Etsy.

Bootcamp Options:

Beginner web development bootcamp (full-time) – 19 weeks, $18,910

Software engineering immersive (full-time) – 17 weeks, $18,910

Software engineering immersive (part-time) – 28 weeks, $17,480

Fullstack Academy’s curriculum is project-based, focusing on creating a portfolio with four projects and emphasizing pair programming. The bootcamp caters to both beginner and intermediate coders.

The program consists of three phases: foundations, junior, and senior, featuring live online instruction. Fullstack Academy is licensed by the New York State Education Department and is a CIRR reporting member.

General Assembly


Data Science, Software Engineering, UX/UI Design, Web Development

Delivery Format:

Online and in-person classes



Time Commitment:

Part-Time: 12 weeks

Full Time: 24 weeks


Hiring Partners:

Google, Facebook, IBM, Microsoft, Chase, Adobe, PlayStation, DirectTV, Coca-Cola, Samsung,

Program Options:

Full-time software engineering immersive (in person and online) – 12 weeks, 480 hours of study

Part-time software engineering immersive (online) – 24 weeks, 420 hours of study

Financing Options:

Tuition deferral through an income-sharing agreement

Installment and financing plans available

Tuition discounts for full-time immersion bootcamp students

Learning Experience:

Taught through Zoom and Slack

Focuses on professional web development techniques and workflows

General Assembly’s financing options include income-sharing agreements and installment plans, with tuition discounts available. General Assembly, established in 2011, offers various technical disciplines and comprehensive career services and accepts the GI BillĀ®.


Delivery Format:


Hiring Partners:

Google, Apple, Mercedes-Benz, PayPal, eBay, Netflix, Facebook, Visa,, Bank of America,

Program Details and Tuition:

Part-time option (10 to 20 hours per week) – less than ten months – $7,650

Full-time option (30 to 40 hours per week) – as little as five months- $8,500


Fully flexible and self-paced full-stack web development program

Commitment of about 420 hours

Payment Options:

10% discount for upfront payment

Monthly plan with a $1,600 down payment

Education loan options through Ascent or Climb

Custom payment plans are available

Deferred payment plans offered

CareerFoundry’s program includes a dual mentorship model with a senior mentor and a course expert tutor. CareerFoundry provides a free web development short course for those uncertain about their career path. It provides a flexible and mentor-supported learning experience, allowing learners to pace themselves through the program. With a range of payment options and a commitment to mentorship, CareerFoundry prepares students for in-demand web development careers and connects them with industry-leading hiring partners.


Delivery Format:



25 weeks (up to 50 weeks part-time)


$1,090 – $1,670

Hiring Partners:

Google, Microsoft, Morgan Stanley, Cisco, Swift, Uber, Tesla, Merrill, Deloitte, Yahoo.

Concentrations and Hours:

Front-end and back-end web development: 240 and 200 hours, respectively

Full-stack web development: 500 hours

Additional Features:

Career guidance and interview preparation

Interview questions database

Includes a final capstone portfolio project

Guideline schedules and soft deadlines for motivation

24/7 online curriculum access for flexible, self-paced learning

Incorporates Data Science and A.I. in one bootcamp

Altacademy’s web development bootcamps offer flexible, fully online learning with personalized paths to cater to individual career goals. With diverse concentrations, immersive options, and a strong focus on mentorship, Altacademy equips learners for success in collaboration with renowned hiring partners.

Altacademy presents two pricing options for each bootcamp: a personalized and an immersive career path. The immersive path offers valuable features like lifetime access to base coursework, a Q&A database, and code reviews by mentors. Opting for the personalized career path unlocks additional benefits, including mentorship office hours, career guidance, interview preparation, and access to an interview questions database.

Springboard’s Software Engineering Bootcamp

Disciplines Offered:

Cybersecurity, Data Analytics, Data Science, Tech Sales, UX/UI Design, Software Engineering.

Delivery Format:



$9,900 – $16,500

Hiring Partners:

Microsoft, Amazon, Ford, Facebook, Apple, CapitalOne, J.P Morgan, Verizon, Oracle, Boeing, State Farm, American Express, Dell, Bank of America, and Lockheed Martin.

Program Details:

Self-paced 800-hour bootcamp in nine months (20 to 25 hours per week)

One-on-one mentorship for guidance

Career support services:

Networking, mock interviews, resume crafting, and salary negotiation practice

Full refund of paid tuition if graduates are not offered a qualifying position

Additional Features (36-week program):

Longer duration for in-depth learning

Comprehensive frontend and backend development using Python, Flask, SQL, Node, and Express

Springboard offers one-on-one mentorship and robust career support services. Springboard stands out for its deferred tuition system and job guarantee, promising a full refund of tuition to graduates who don’t secure a qualifying position. This bootcamp is part of a broader offering of technical disciplines, and flexible payment options are available.